Working together is important, and we all play a crucial role in getting music out to the public.” “But everyone at Yep Roc is involved in the process of releasing music. “Every project has a project manager, so the musicians have one main person at the label to talk to, and that person can inform the label about the musicians’ ideas and needs,” Maupin said. The label and musician must decide if the music will be released only in the United States or worldwide, as well as the platforms for release-that is, if the album will be released in physical form, as a record, CD or cassette, as well as if it will be made available for streaming services. Once Yep Roc is interested in a band or musician, the company will sign the artist to a recording contract.
Trusted sources, such as managers, publicists and musicians, are some of the most common ways Yep Roc hears about bands.
Yep Roc records find bands by word of mouth, rather than through talent scouts. “It feels like we’ve been working on the release for Mandolin Orange for years, in the best way possible,” Mariah Czap, digital marketing manager at Yep Roc Records, said. Tides of a Teardrop was released on February 1, and it took the Yep Roc team about a year and a half to put out. The process of signing a band and releasing an album can be as short as a few months or as long as a few years. There are art pieces and posters all over the walls with stacks of vinyl and CDs all over. However, the Yep Roc staff is more like a family, and the two-story office feels more like a house than a workplace. Record labels are often portrayed in movies or the media as business-minded corporations. It’s rewarding to have an idea or project and see it become clearer,” Maupin said. Its latest is the much-anticipated Tides of a Teardrop, by Chapel Hill-based folk duo, Mandolin Orange, featuring Chapel Hill alum Emily Frantz and her partner Andrew Marlin. Yep Roc produces about 18 records per year. In 1997, Glenn Dicker and Tor Hansen started the independent record label in Chapel Hill before moving to Hillsborough in 2012, where the two have been releasing records from an old law firm on North Churton Street ever since. “We’re not part of the major-label echo chamber.” “Here, it is about the art and where it takes you,” Yep Roc Records General Manager Billy Maupin said. In August 2013, Hansen spoke as a representative of the association before the US Congress Judiciary Committee on Copyrights.Rather than focusing on the “next big thing” in the music industry, Hillsborough-based Yep Roc Records scouts talent it believes in. Tor Hansen is a board member of the association. Glenn Dicker is on The Music Business Association board of directors. Tor Hansen and Glen Dicker currently own Yep Roc Records. It presents fun challenges, but the marketing of this brand is difficult." Artists Yep Roc calls itself "the artist-driven label that refuses to be labeled." Glenn Dicker said, "It’s a little challenging when we do a singer-songwriter, some blues guy, some garage-rock guy, some indie thing. In 2016, Dicker was elected to the American Association of Independent Music Board of Directors. Scott McCaughey ( The Minus 5, Young Fresh Fellows, The Baseball Project, The No Ones) joined the label because of Nick Lowe's presence, and has remained for almost a decade.
The success of Los Straitjackets and the experience of working with Dicker on the Rounder-distributed Upstart convinced Nick Lowe to join Yep Roc. The first releases were local compilations, followed in subsequent years by records by Hüsker Dü's Bob Mould, Marah, Dolorean, The Legendary Shack Shakers, Cities, Dave Alvin, and Los Straitjackets. They made the decision to also start a distribution wing, Redeye. He recruited his friend and former bandmate Glenn Dicker, with whom he had worked at Rounder Records. Tor Hansen started the label in 1997, two years after moving to North Carolina to help manage a chain of record stores in the South. Since 1997, the label has released albums from North Carolina and international artists, including Fountains of Wayne, Nick Lowe, Paul Weller, Mandolin Orange, Steep Canyon Rangers, Jim Lauderdale, Dave Alvin, Tift Merritt, Chuck Prophet, Robyn Hitchcock, Alejandro Escovedo, Aoife O'Donovan, Chatham County Line, Los Straitjackets, Amy Helm, Gang of Four, The Apples in Stereo, and Ian McLagan. Yep Roc Records is an American independent record label based in Hillsborough, North Carolina, and owned by Redeye Distribution. American independent record label Yep Roc Records
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